I've been following a policy gradual improvement in terms of several projection based websites that I have been developing utilising slightly different methods to promote. As ever with this type of work it's a case of experimenting, tracking users and trying to improve things to try and pick up more business.
Today I have supplemented a projection lamps data feed on http://www.birmingham-projectors.co.uk/projector-lamps.php with additional date from another lamp supplier. This means that when a customer arrives at our website, (hopefully on a carefully targetted landing page designed to serve up exactly the lamp they are looking for) if they happen to find that we are out of stock, the site automatically checks with distributor 2 for stock and offers to supply the lamp in a fairly transparent way. If neither supplier has stock then a check is undertaken to see who can supply first and that option is shown.
I may look to introduce a price sensitive search for customer who don't need a lamp in a hurry.
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