Monday, 10 January 2011

Edinburgh Projectors - Free Lamp Shipping During January

Edinburgh Projectors are offering free shipping on data projectors lamps during January 2011. Just quote "FreeShipping-Jan11" when ordering.

All makes and models available: Lamps from Edinburgh Projectors

Friday, 7 January 2011

Thursday, 6 January 2011

Edinburgh Projectors Now on Amazon

We've launched an Amazon storefront and have over 1000 projectors, lamps, and other audiovisual accessories available for next business day delivery throughout the UK.

This is the link to our Amazon storefront http://www.amazon.co.uk/gp/browse.html?ie=UTF8&marketplaceID=A1F83G8C2ARO7P&me=A2NEC32AZBCLPG

Friday, 15 October 2010

Catalyst Media Server

We have taken delivery of an 8 core Mac to run Catalyst Media Server. Now we just need to learn how to operate it. It will be available for hire via. www.edinburgh-projector.co.uk and www.warpro.co.uk

It's the sort of kit that is used for X Factor, Eurovision, etc.

Friday, 27 August 2010

More website enhancements

I've been following a policy gradual improvement in terms of several projection based websites that I have been developing utilising slightly different methods to promote. As ever with this type of work it's a case of experimenting, tracking users and trying to improve things to try and pick up more business.

Today I have supplemented a projection lamps data feed on http://www.birmingham-projectors.co.uk/projector-lamps.php with additional date from another lamp supplier. This means that when a customer arrives at our website, (hopefully on a carefully targetted landing page designed to serve up exactly the lamp they are looking for) if they happen to find that we are out of stock, the site automatically checks with distributor 2 for stock and offers to supply the lamp in a fairly transparent way. If neither supplier has stock then a check is undertaken to see who can supply first and that option is shown.

I may look to introduce a price sensitive search for customer who don't need a lamp in a hurry.

Friday, 12 February 2010

What to do when someone copies your top ranking website content (and domain name)?

Hhhm... a new issue that raised it's ugly head today... I have discovered that someone has taken by top ranking .co.uk domain name and registered a .com version, which in itself is fine. It's a UK site and the .co.uk is the one to have as far as I am concerned, but not only have the copied the domain name, they've also lifted large chunks of the website.... the main pages are essentially the same with badly designed headers, and different link urls & phone numbers. Oh, and did I say badly designed?

This has been done to 2 geographically relevant sites and we have had complaints from unhappy customers who think they're dealing with us. The strange thing is that most of the content is lists of specialist equipment that we have for rental, and that the imitator can't have most of it available (it's a small market and we know who has what) so it's been done purely as these sites were high ranking, possibly to support some other business.

So what to do? Well at 5.30pm on a Friday the options were a little limited but I will be detailing what I do and how I get on in this blog.

Some people say call - discuss, but as this is a clear cut case of trading on our reputation it's not the first thing I've done. My first course of action was to a run a whois check, plus basic DNS record checking. The registrant is based in Glasgow and is listed as having about 538 domains. I found the  Registration Service Provider: and requested that they remove the offending material (in this case it's a UK based company that I am a customer of anyway so hopefully that will help - request logged through their support channels)... I also submitted a Spam notification via Google Sitemaps explaining the situation. Both original domains have longstanding sitemaps associated. On Monday, I intend to call the numbers listed and ask them to remove the content. If that fails I'll be contacting trading standards and considering legal action. There are a number of websites that offer advice on such issues, but I haven't had time to investigate more fully yet. I shall post further updates and developments as they occur. It's probably a good time to remind you to ensure that your websites and content have appropriate copyright notices on display in case this happens to you!
UPDATE: I've had a response from his host (UK2) who have a logged a ticket and given him 1 week to respond (They didn't say that would take action as of yet). UK trading standards don't think they can act and have suggested a solicitor. Still waiting for a response from google. Next step is probably to discuss legal action (possibly via FSB or Edinburgh Chamber of Commerce for an initial consultation at least).
LATEST UPDATE: I contacted UK2 again today and they reported that the owner of the copycat site had not responded with the time limit set. They then reported that he had just submitted a long and rambling reply which would need careful consideration. The UK2 operator also apologised and said that the copy sites should have been suspended which they did do within 30 minutes - currently they are showing a 403 error. I've been advised to wait for a response to my support ticket. We have also looked into legal action at this point and as things stand we have been advised that we stand a good chance of proving that the copycat site is guilty of passing off. It will cost money though so I'm hoping that UK2 will persuade the ripoff merchant to create some of his own content at least. I have heard nothing back via google sitemaps as of yet. UPDATE 27/02/2010 Both offending sites are back up, but with our content removed (as far as I can tell). They are now 1 page sites (although there may be orphan pages on the site still accessible via google and other search engines. The page layout is still mine, and the domain name is still a copycat but I guess I can't expect anything more at the moment.

Thursday, 11 February 2010

Launching a New E-Commerce site from Scratch

This week has seen me rollout a newly designed e-commerce website (www.london-projectors.co.uk), aimed at the world of audiovisual equipment - specifically projector hire & sales, replacement lamps and ceiling mounting brackets. The site is targetted at the London geographic area and has around 6000 pages which I will be attempt to drive some traffic to over the coming months. The site uses google checkout and the google checkout cart and is built in php and mysql - mostly by hand over the course of the last week. I intend to investigate google base and the effect that this has on traffic, google sitemaps (submission today), plus every other technique I can find to launch on the world.... watch this blog for regular updates.